Former physician. Now product designer.

I bring a diagnostic eye to product problems — finding root causes, not just surface symptoms.

6+ years designing consumer products at scale. Research-led. Outcome-driven. Specialized in e-commerce and health tech.

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Price Clarity resulted in increased Conversion

Kohl’s

Design-led | B2C | Customer Friction | Increase Conversion | Lean UX | Research | A/B Testing | e-Commerce

North Star Checkout

Kohl’s

Design-led | B2C | Customer Friction | Research | North Star Vision

Account Unification

Kohl’s

B2C | Customer Friction | Research

Case Study coming soon…