Hello! I am Vasvi Vyas.

User-Centered, Data-Led,
Product Designer  

User-centered Product Designer with 6+ years of experience crafting intuitive, accessible digital experiences. Aligns user needs with business goals through thoughtful, insight-led design.

Price Clarity resulted in increased Conversion

Kohl’s

Design-led | B2C | Customer Friction | Increase Conversion | Lean UX | Research | A/B Testing | e-Commerce

North Star Checkout

Kohl’s

Design-led | B2C | Customer Friction | Research | North Star Vision

Account Unification

Kohl’s

B2C | Customer Friction | Research

Case Study coming soon…